Sunday, March 21, 2010

I think we all know what "CBS" stands for

So, I've been watching the online feed of the MSU-Maryland game, because the CBS affiliate in the Chicago area has decided to focus on Ohio State instead.

My understanding of how local/regional commercials are supposed to work is that the national broadcaster sends everyone a continuous TV feed, along with some instructions on when the local advertisements may be inserted. The local affiliates cut to their own commercials during these spans of time, and then cut back to the national feed when time is up. The national feed usually fills this space with some extra commercials rather than just having dead air, which is why you will sometimes see brief slivers of national ads bookending local ones. I could very well be wrong — I don't work in the TV business — but that's what I've been told.

Twice, now, the online feed has spent about thirty seconds showing a pulled-back shot of the arena with some statistics overlaid. The announcers haven't been saying much during these breaks. In fact, they don't seem to realize that they're on the air at all. Instead, I've been listening to the bands play, along with occasional snippets of announcer audio like this:

  • "Yep. Yep."
  • "We already talked about that."
  • *laughter*
  • *whistling the song the band was just playing*
  • "How long until we're back?"

I didn't realize TV was so hard.

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